Social Media Strategy
Audience + community first, always!
I always start by getting inside the minds of the audience — not just who they are, but how they live, scroll, and engage. Social strategy works best when it feels effortless, natural, and culturally relevant. By blending social data with pop culture (my fav thing ever) insight, I help brands show up where their audience is already paying attention.
Authentic and bold storytelling
Content should stop the scroll! I focus on bold visuals, standout aesthetics, and trends that feel truly authentic to the brand. Whether it’s TikTok, Instagram, Pinterest, Lemon8, or emerging platforms, I make sure content feels timely, platform-smart, and impossible to ignore — all while staying true to the brand or product’s voice.
Accessibile
I always integrate accessibility and ADA best practices, making social content inclusive and compliant for all audiences. Creativity, strategy, and accessibility go hand-in-hand to deliver campaigns that are both visually striking and universally accessible to all folks!